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Unfortunate Seattle Times' Ad Placement?

OK, I'm asleep at the swtich because I only just saw this man-horse-sex story on boingboing this morning, but who knew the Times could one-up an already sensational story by a curious ad placement?

The Seattle Times reporters may have tastefully handled the story of a man who died from injuries incurred while having sex with a horse; their marketing/ad sales department? Not so much. Note the ad accompanying this story suggesting that readers 'do something different' and features men on horses.

Seattle Times: ad placement matches bestiality death story